In 1992, Pietro Vago founded C.D. Verte, a video game distributor, which was   purchased by the American publisher Take 2 in 2000, with the intention of   establishing a direct presence in the Italian market through the incorporation of Joag   Italy.

In 2003, Joag became Take2 Italia, the Italian subsidiary exclusively focused on the   sale of videogames developed by the parent company and managed by Pietro Vago   as CEO.

When Take 2 decided to concentrate only on its own products and leave the   distribution of third party games, as well as due to change in the distribution situation   resulting from the closing down of an important company in the sector, Pietro Vago   decided to re-establish a new distribution   company: DDE Srl, Distribuzione   Divertimento Elettronico.

During the first 3 years of activity, DDE acquired the exclusive distribution rights of   big publishers such as Codemasters and also signed non-exclusive distribution   agreements with worldwide known giants like Electronic Arts, Nintendo and Take2. In   March 2007 the company changed the corporate name from DDE srl to Cidiverte Spa   and increased its capital stock to €1.100.000.

Cidiverte is ISO 9001:2000 certified, an important international recognition for the   quality of the organisation of production services.